We’re full-circle content creation, management, and representation experts, empowering individuals and brands of purpose to harness their unique voice and be heard.
AM is Andy McNicol
An 18-year veteran of William Morris Endeavor and former partner in WME’s Literary and Branded Lifestyle Group, I started AMStudio to champion storytelling with passion and smarts.
We’re connectors
We connect the dots between ideas, makers, brands, fans, and followers. We understand that authentic content is a force-multiplier growing impact and community. We’re here to synthesize the connective tissue between platforms and critically elevate your message.
What we do
As the premier bespoke resource for experts looking to amplify their mission and footprint, we:
Shape, support, and realize voice-driven content — from strategy to implementation
Introduce you to the publishers, partners, people, and markets you need to amplify your voice
Provide integral, hands-on support to get the job done
Help you discover and navigate new platforms
Build on your vision with beyond-the-obvious opportunities
Why it matters
We only work on projects we love. We don’t just create connections; we foster relationships. We’re not just focused on “deal-making” (though we excel at it); we’re equally committed to contributing to culture and to the success of people we’re passionate about.
Specializing in
Book proposals, editorial development, book packaging & book sales
Editorial support, coaching & book doctoring
Newsletter ideation and implementation
Podcast sales, development & bookings
Bespoke marketing & experiential events
Strategic voice development & management
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