We’re full-circle content creation, management, and representation experts, empowering individuals and brands of purpose to harness their unique voice and be heard.

AM is Andy McNicol

An 18-year veteran of William Morris Endeavor and former partner in WME’s Literary and Branded Lifestyle Group, I started AMStudio to champion storytelling with passion and smarts.

 

We’re connectors

We connect the dots between ideas, makers, brands, fans, and followers. We understand that authentic content is a force-multiplier growing impact and community. We’re here to synthesize the connective tissue between platforms and critically elevate your message.

What we do

As the premier bespoke resource for experts looking to amplify their mission and footprint, we:

Shape, support, and realize voice-driven content — from strategy to implementation

Introduce you to the publishers, partners, people, and markets you need to amplify your voice

Provide integral, hands-on support to get the job done

Help you discover and navigate new platforms

Build on your vision with beyond-the-obvious opportunities

 

Why it matters

We only work on projects we love. We don’t just create connections; we foster relationships. We’re not just focused on “deal-making” (though we excel at it); we’re equally committed to contributing to culture and to the success of people we’re passionate about.

Specializing in

Book proposals, editorial development, book packaging & book sales

Editorial support, coaching & book doctoring

Newsletter ideation and implementation

Podcast sales, development & bookings

Bespoke marketing & experiential events

Strategic voice development & management


WORK